Branding for a high quality Japanese fashion brand.

Several cover designs for fashion catalogue's


Art Direction
Visual Brand Language
Brand Guidelines
Marketing Materials
Digital Design

Jiyuku is fashion brand established by Onward Fashion. Inspired by Japanese aesthetics and culture the brand offers simple and modern clothing for women, with a focus on high-quality fabrics and minimalist design.

The fashion brands design aesthetic is based on minimalism and emphasizes a clean and structured visual language for their marketing materials and website. A clear raster structure and full-size images are essential components of the design. White space is utilized on product pages to create a focused view of the design, highlighting the details and high-quality finishes. The primary objective was to create a clean and modern appearance that accentuates the timeless and classic nature of each presented piece.

Title example for fashion catalogue
Overview spread layouts for fashion catalogue
Catalogue design for fashion brand Jiyuku
Jiyuku autumn catalogue layout example
Web design for Fashion Brand Jiyuku
mobile web design example for Jiyuku website