Smart Mobility Event Series

Branding Identity redesign and collateral for the Smart Mobility Event Series.


Art Direction
Brand Strategy
Logo Design & Animation
Event Signage & Stage Design
Web Design

The Smart Mobility Event Series brings together professionals, innovators, and leaders across the mobility and automotive industries to exchange knowledge, insights, and experiences on the latest trends, challenges, and opportunities in the future of mobility.

Over the years, this conference series has expanded to include events like the worldwide Tech.AD and Auto.AI. While these events had different logos and designs, they all shared the same industry focus. To foster a sense of community, a standardized appearance was created, with the primary event color adopted to establish a connection to previous designs. The logo serves as an abstract representation of the goals, issues, and solutions addressed by the conferences, while also acting as a unifying element for all events.